10 est Ways to Promote Your Website Online
1. Obtain Backlinks to Your Site
Your website will never go up in search engine rank unless you increase it's page rank. You do this by obtaining valuable links that point to your site from other websites. This is one of the most challenging things a webmaster has to deal with, but it is so important. You should also focus a lot of time in this area and learn everything you can about it.
2. Write Articles For Your Site
Writing articles on a continuous basis is one of the best options to get your website noticed on the web. It may take a little while to build traffic, but writing SEO (Search Engine Optimization) friendly informative articles will result in getting repeat traffic to your website. It is a steady way to generate traffic to your website. If you can, update your website with a new article everyday or at least once a week. In your spare time, reread over your existing articles and tweak them so they are perfect for you and your readers. Add nice images to your articles and make them very informative to your readers so they will be more inclined to share the articles with others.
Also
keep in mind these articles will never start getting search engine traffic
until you start obtaining backlinks to your site.
3. Search Engine Optimization
Today SEO dictates page rank and web
traffic. People use specific keywords or keyword phrases in the search box when
they make queries in search engines. Search engines list and develop
their own database for many different categories and sub categories. This
is based on the relevant keyword or keyword phrase that people use for more
information. Make sure you use appropriate keyword or keyword phrases for
the articles you publish on your website to get a higher rank in search
engines.
4. Social Media
Another great way of reaching more and
more people is through social networks like FaceBook, Google Plus, and YouTube,
etc. In fact a lot of businesses have dropped mailing lists and solely
focus on social media instead. If you make an account at all three of
those places I mentioned, then keep producing content/posts, people will then
take notice and follow you continuously.
5. Spend Time Forum posting
Forums are a great place to obtain a lot
of free traffic. Find relevant forums by going to Google and typing in
your niche followed by the word forum ("Niche Topic" forum).
Sign up as many as you can and start posting away. Most forums enable you
to create a signature that allows you to link to your website. With
signatures anytime you make a post on that forum you created another
"portal" allowing people to find your website. This also gives
you a free backlink (as long as it is a DoFollow link). Just be cautious
and don't look like a spammer or you posed being banned by a moderator!
6. Mailing List
This is another good way to increase the
traffic to your website. It might take time to build a mailing list but
once done it can do wonders for a website's popularity. Whenever you
publish important content on your blog and website you can send it to the
people on your mailing list. Send them an email notification or an
interesting free offer such as a newsletter or an eBook to keep them interested
in your website. If they like your information and freebies they
might send the offers to their friends too, increasing the number of people who
visit your website. The mailing list I use and recommend is Getrespone they have been around for awhile
and are the leaders in mailing list management.
7. Make a Separate Blog to Promote Your Website
You can also make a blog about your
website, and then put up some good content on the blog advertising your
website. Blogging is a very popular way to promote your website and get
more traffic and sales. Blogs are easy to set up and you can easily get
your website promoted by posting your blog everywhere on the web. If you
post regular content on your blog it will get indexed highly by search
engines. Have you noticed how often blogging sites appear on the top
search result pages in search engines when you make a query?
8. Paying For Advertising
Buying
ads is a great way to promote your website. Many website owners do not
use banner advertising often but rather they invest in pay-per-click ads.
The advantage of banner ads is that they can easily catch the attention of many
people. You should be careful when choosing a site where you want to publish
your website’s banner ad. Pick popular and relevant sites when posting your
banner ad. Do not get confused when it comes to differentiating banner
impressions and banner ads. You can pay an advertising network or site for
displaying banner ads of your website on publishers’ websites. You will only
pay when the banners will be displayed based on the number of banner
impressions. The other method is buying ad space directly from various
websites where your website’s banner ad will be placed.
Here are some quick tips on paying
for advertising:
- Have a conversion tracker in place to make sure the ads you are paying for are actually making you a profit.
- Experiment with different ads (text or banners) and see which ones perform the best.
- Experiment with buying ads from different websites and see which ones convert the best.
- Make sure you properly place your max bid, and your max daily amount properly so you do not go over your limits.
9. Submit Articles to Article Directories or Ezine Sites
It may take some time but a great way of
increasing traffic to your website is by Submitting some articles to ezine
sites. There are many popular ezine sites where you can publish very
well-written articles. You can get your website address advertised using
the resource box of these sites where you can link to your website and
blog. This is also called article marketing.
NOTE: Article marketing used to be more effective before the Google panda updates started rolling out. Now it is not so much as effective as it used to be. It still is somewhat, but I would not spend so much time on it compared to the other promotion methods listed here.
10. Do Some Link Exchanges With Other Websites
Also called reciprocal linking, this
is one of the oldest methods to get more traffic and a higher page rank in
search engines. Find as many relevant and popular websites as possible
and propose to exchange links to boost traffic to your website. Make sure
the links relate to the relevant niches that they are pointing to.
NOTE: Keep in mind, you want to focus on one-way links (explained later) to your site more so than exchanging of links, as this will increase your site's overall strength more efficiently. Google values one-way links more so than reciprocal linking. But reciprocal linking is generally easier and better than no links.